Field notes from the build.
Long-form notes on engineering, AI, cloud cost, and shipping product in Thailand — everything we're learning as we build.
Why Rust keeps our AWS bills boring
A boring AWS bill is an underrated luxury. Here's how choosing Rust for the parts that run hot turns infrastructure cost from a monthly surprise into a flat line you stop checking.
Where we let AI drive — and where we don't
AI-accelerated delivery isn't about letting a model write your product. It's knowing precisely which 20% of the work it should absorb — and which 80% a human must stay in charge of.
Serverless cost traps and how to dodge them
Serverless promises you only pay for what you use. The fine print is that 'what you use' includes a few expensive surprises. Here are the traps we design around so your bill stays small.
LINE LIFF as a go-to-market: a Thailand playbook
In Thailand, the app store isn't your front door — LINE is. Here's why building inside LIFF can outperform a standalone app, and how to think about it as a go-to-market strategy, not just a feature.
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